Your business needs to ensure that its offering is available to users across platforms in the modern application economy. From iOS to Android, you need to ensure that your application can engage with the target audience across their favored user platform.
Developing Native or OS-specific applications allows for best performance of apps. These apps perform better when custom-designed for a specific environment. Furthermore, cross-platform app development employs frameworks that is compatible with a wide variety of OS platforms.
Choosing a single platform to gain market share can be challenging. Therefore, developing apps for multiple platforms will enable customers to enjoy the same across devices. Moreover, the uniformity with cross-platform applications allows users to take advantage of the same interface and user experience.
Instagram is an excellent example of cross-platform app development. The application showcases uniformity in design and user experience across Android and iOS. Therefore, even if the user decides to switch devices, they can continue to use the application without facing any difficulty.
Post the release of React Native in 2015 by Instagram’s parent company Facebook, engineers at Instagram started testing the framework. Since then, Instagram has deployed multiple features using the React Native frameworks to ship features faster to both its iOS and Android apps. Even though Instagram has native apps for its iOS and Android platforms, the implementation of React Native frameworks has allowed the company to ship features faster through code sharing and higher iteration speeds.
Still not sold on cross-platform app development? We have collated a few points to showcase the advantage of this modern approach. For the purpose of this article, we would like to take the example of React Native – our ‘go-to’ framework for cross-platform development